Buying a Car Power Tip # 2: Leverage Ben Franklin

This is part two of a three part series to help you get your best deal on your next purchase; this a continuation car buying strategy from my last post.

According to Ben Franklin “Data is Expensive; Information is Money”

Everyday, as you know when you go online, the internet offers just a little bit more data. A data dump. There is so much data it is easy to get overwhelmed. Fast. How many times have you gone online looking for one specific item, let’s call it product A, and you end up with product ZZ? A total 360 degrees opposite from where you started!

The end result is that you have invested a lot of time [expensive] and have not found what you were looking for [irritating]. Time is money. What is the value you place or associate with your time?

Your Initial Solution

The solution is to have all of the right information at your fingertips.  This is where my Ben Franklin Appraisal sheet [herein after BFA] can and will save you time, money and irritation. To get your copy click here The Ben Franklin Pain Index BYCG

Perhaps a real life example will help you visualize exactly how the BFA will be instrumental in your next vehicle acquisition. Let me present the Brady story as a visualization. In this story I will use fictional characters and names to tell a story that takes place almost every day in automotive dealerships across the country.

The Mr. and Mrs. Tom Brady Vehicle Purchase Story [Free PDF Download]

Tom and Bridget Brady are newly- weds just a little over a year and half ago. Tom, before he got married was into sports cars big-time. Tom’s last three sports cars were all Ford Mustangs.

His current vehicle is a 2009 Mustang GT. Tom and Bridget went on line and downloaded the BFA from www.bradyourcarguy.com . They read the instructions and filled out the appraisal sheet, so let’s take a look at it. Click here The Ben Franklin Pain Index for Tom Brady.

REAL Pain vs EYE Candy

The end result of using the Ben Franklin Appraisal Sheet is to target or pinpoint your REAL Pain. What is the number one item or feature about your vehicle that needs to be changed or updated? If you wait until you visit the dealership to discover and or solve your #1 issue you may become a victim of EYE-Candy.

EYE-Candy is all of those bright, shinning new and used cars on display once you arrive at a dealership. This is why so many people end up buying a different vehicle than they had picked out on line before they arrive at the dealership. Sometimes they buy the wrong vehicle or fall in love with a car, truck, crossover or SUV that they cannot afford.

Don’t Let this Happen to You

When they fall in love with a vehicle they can’t afford they don’t find out until their salesperson presents or shows the purchase price and or monthly payments. When this happens the customer is in disbelief. Reality hits home. They are embarrassed.

The customer is embarrassed because their emotions got in the way of what they can afford. Next they “nice” themselves out of the dealership and go to another dealership, educated. Educated on what they can or cannot afford or buy.

From experience this customer ends up with a vehicle that still does not meet their needs or wants and buys a vehicle based solely on price. They end up miserable. Don’t let this happen to you! Never buy a vehicle based entirely on price. Buy a vehicle that solves your transportation problem first then work on the price or affordable monthly payments.

The Tom and Bridget Pain Index

Now let’s look at the Tom and Bridget Brady transportation pain index. The one year plus newlyweds are also new parents. Tom loves his Mustang GT but Bridget is getting real tired of fighting to get junior in and out of the back seat. It is a hassle deluxe. They both listed their #1 problem to solve as migrating from a 2 door to a 4 door as well as reduce their car insurance expense.

When we examine the Brady’s BFA we also see that they like the multiple creature comforts that were installed or part of the Mustang GT. Now if they can go from a 2 door to a 4 door and still maintain the creature comforts of the Mustang GT they would be delighted and happy campers.

In my next post I will give you my third and final secret. I will reveal to you how the Brady’s must go about their purchase process to solve their transportation problem; as well as save them time, money, and irritation.

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