Bad or Good All Salespeople are Transparent

Is Persuasion Good or Bad?

Often times I ask consumers “What do you think should be the number one priority of a salesperson?” Before you attempt to answer my question let me suggest that we contemplate and define who a salesperson is.  I personally believe that EVERYONE is a salesperson.

Selling is the Art of Persuasion.

It is the attempt by one human being to get another to buy, adopt or vote for your point of view.  If the sell was a success the consumer, the target, the spouse, the child, the principal, the collector, the lending officer, your boss  or at least a hundred other types , “buys” your product, your position or what you are selling.

Let me explain the Scumbag

When most people think of the word “Salesperson” over 90% immediately associate the monikers car and insurance salespeople. Often with a smirk or shake of the head. The implication is that all salespeople are scumbags.

Are they really?

A scumbag is the guy who illegally parks in handicap zone just because he thinks he can get away with it. Even worse is the guy who obtained a fraudulent Handicap sign and grabs the close up parking space out of pure selfishness. I could probably write a book on all the scumbags I have encountered, so could you. However a scumbag is not worth the time or effort; unless his name and picture was distributed to every grade school in the country in the form of a Top Ten Scumbag List.

Now let me get back to my theory that “Everyone” is selling something and it starts almost from birth.

The Best Salesperson is….

The best salespeople I have encountered are children. If you have children this will resonate with you. My own children up to a least the age on ten never accepted the word “No” the first time. The word NO didn’t appear to even faze them, or enter their mind as the final outcome. After the first NO, the dialogue was one word at a time. I say “No” the kid says “pleasssse” and so it goes until I cave in. Yep that is right I caved in at least 85% of the time.

Children are great salespeople and the bible confirms the idea. Doesn’t the bible teach the concept of “Ask and You shall receive?” Most children remain “natural salespeople” until their parents or other authority figures teach them that this natural talent to sell is really just a case of bad manners. So starts the beginning of the notion that salespeople are somehow ill-mannered, obnoxious bad-people, i.e. the used car salesperson.

The Daily Handicap for a Car Dealer

From here for us in the retail automotive industry every day we start the sales side of our business with a handicap. The handicap is the perception that in order to buy a new or used car you have to deal with the stereotypic “used-car” salesperson. Transparency has leveled the playing field and almost eliminated the stereotypical salesperson. The internet quietly and quickly has sharpened the focus of the consumer. Today good or bad all salespeople become transparent.

How to Spot A Good Salesperson Instantly

Good salespeople have always been transparent internet or not.  The internet has exposed the bad, phony and fraudulent salesperson.  This generation of salespeople will become extinct and starve.

So what is the #1 priority of a salesperson, a good salesperson? The number one priority is to solve your problem. To provide a remedy that takes away your pain. The same way a doctor, dentist, or attorney helps you solve a problem and eliminate your pain.

A good salesperson is a profit center for your business. A good salesperson promotes good will and repeat business.  The customer always appreciates a good  salesperson. A bad salesperson is an expense to your business, suffocates repeat business and destroys your goodwill.

When we have a salesperson position open, we hire attitude and train for skill. This is why we work hard and have been able to maintain a staff of good, problem solving and proud car salespeople.

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