Information is Money: Brad’s Car Buying Secret #6

Well, today as promised we have Car buying Secret #6. There is a lot of information to cover here so let’s jump right to it. Here goes.

Car Buying Secret # 6 — Gathering and Exchange of Information

When making a major purchase such as a car the more quality information you and your sales consultant exchange, the better deal you will get. One of life’s lessons: “Information is Money” The more quality information you receive when deciding on any person, place or thing the better off you will be.

The Proper Approach

When you have decided which auto dealership you want to purchase your car from, first stop by Office Depot. Get a manila folder and put all of your notes in the folder. You want to look “officially prepared” when you walk in to the dealership. A PDA will do as well.

Get Down to Business

For most American’s, the thought of being verbally and mentally assaulted by a “salesperson” sends chills up their spines. Following a few quick tips will help you to get down to business on your terms, and make buying a car a delightful experience.

The Worst Meet and Greet Ever “May I help Ya!”

Anytime you hear the introductory phrase: “May I help you” you have just run into an incompetent salesperson. This phrase is as nerve grating as fingernails run down a chalkboard! This is absolutely the weakest greeting you will ever hear and I have never witnessed a spontaneous recovery from incompetence. The best idea when you hear this phrase is to have an exit strategy. Here’s what I suggest.

Upon hearing “May I Help Ya” you have two choices:

1.) Immediately ask to see the manager or owner. If that fails then proceed to #2:

2.) Take a look around.If the dealership is cluttered, dirty or in need of repair find another dealership. Not only is this a sign of a business that is not properly run but if a dealership is in dis-repair or understaffed ……what type of service do you think you will receive after the sale?

“Good Afternoon Welcome to Acme Auto”
(Delivered by a well groomed attentive sales-consultant)

When you pull up to the dealership you should be approached quickly and professionally with a short proper greeting. “Good Afternoon. Welcome to Acme Auto. My job is to provide you with all the Information you need to make the right decision” If this more like the greeting you receive then 95% of the time you know you are working with a first- rate well managed dealership.

This is always the hardest part of the car buying process; that initial meeting. Never tell a salesperson you are “just looking”. Tell him exactly what your concerns are and what he or she needs to do to solve them.

The Discovery Pow-Pow

Armed with this information you want to set the “tone’ right after you hear “Good Afternoon Welcome to Acme Auto”. Since the salesman has offered a greeting that should set you somewhat at ease with the dealership, it is now your turn. This is what you do next. Acknowledge the sales-consultant and request a 10 to 15 minute “Discovery Meeting”.

This is your exchange and gathering of information session with your sales-consultant. A well prepared salesperson will ask:

“What brought you in today?”

This may sound very simplistic, but it is not. In most cases you have done some preliminary internet research on car buying. What type of a car you are interested in, pricing, insurance, financing etc. Tell the salesperson everything you have found out during your research.

Or you can make a statement such as :

“This is what I came in for, these are my concerns, if you can solve them, I will probably buy a car from you.”

When you make a statement like this you will get his or hers undivided attention. You will both save time. You will save money. You will receive quality information. And you will eliminate aggravation from the buying process.

Now buying a car will be a fun and exciting adventure. WOW!!!.

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