The 2010 Ford Taurus SHO-The New Ford a Metamorphosis with Class

If you have not seen the 2010 Ford Taurus SHO when you do, it will take your breath away. Before I can talk about the New 2010 Ford Taurus SHO and what a remarkable machine this is I need to discuss the Old Ford. A short story about  the Old Ford gives readers a new appreciation for what the New Ford has accomplished.

There has been a huge paradigm shift within the New Ford Motor Company, concerning the customer, the dealers and the general state of the automotive business.  There has also been a huge paradigm shift in how people think about the Big Three Automakers.

Street Talk

I get stopped all of the time and people tell me they will never buy a vehicle from GM again. In a way they are lucky. Just about the time GM was graveling for a handout Ford was well on its way to new leadership in product and customer service.

What is the first thing that pops into your imagination when you hear the words Ford and Taurus in the same sentence? OK..now be honest. The old Taurus was a remarkable car only in the fact that it sold almost eight million units, for what  was basically an unremarkable vehicle. If you agree with me shake your head yes. What I mean is that I don’t think you will see a 1986-2005 era Ford Taurus on the Barrett-Jackson circuit in years to come

The first generation of the Taurus started in 1986 and ended in 1991. That year, 1986,  the Taurus was named Motor Trends car of the year with such advanced features as aerodynamic styling and an ergonomic designed interior. Both features well received and ahead of it’s time for the motoring public.

Top Seller

1992 marked the start of the second generation Taurus. Although the redesign was not all that much, due to the right price point the Taurus continued to be a top seller. Then the third generation Taurus hit the show rooms in 1996 and continued for four model years until 1999. This 3rd generation brought in a whole new design and it you traveled much and if you wanted to rent a car over 50% of all rental fleets were stocked with the Taurus.

The Mulally Lifeline

The new millennium ushered in the 4th generation Taurus. The 4th generation Taurus was destined to the eternal automotive graveyard due to poor leadership and v vision at Ford in the early  2000′s. Taurus was on its last leg. That all changed on September 5, 2006. That was the day that Ford announced it had hired Alan Mulally as the the new CEO of Ford. Mulally  not only saved the Taurus, he injected a new DNA into Ford; Mulally began a crusade  for  quality, first class products.

The fifth generation or the 2008 and 2009 Taurus basically was a search and rescue mission in preparation for the  launch of the sixth generation Taurus in 2010. Before Mulally the idea was to drop the Taurus and introduce the Ford Five Hundred as it’s replacement. The 500  was a  step in the right direction but Ford customers had a hard time trying to figure out just what was the 500?

Actually 24 years in the making we now arrive at the 2010 Ford Taurus SHO. That being said I will present a in-dept review of the 2010 Ford Taurus SHO in my next post. If you are in my geo area I have a black over black ready for a new home.

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